If market share was the only metric used to determine whether WordPress or Webflow is the best content management system (CMS), there would be a clear winner: 63% of all websites using a CMS rely on WordPress, compared to Webflow which powers just 0.9%.
But holding the lion’s share of the market – the second most popular platform occupies just 5.9% of the CMS space – doesn’t guarantee functionality that aligns with the user’s requirements. For too long, website design has been a prescribed process amid WordPress’ reliance on themes, plugins, and messy code – a narrow approach that Webflow has the power to disrupt.
WordPress is an open-source CMS that is used to create and manage websites and blogs. Having started as a blog platform back in 2003 – when it cornered the market during the internet’s infancy – its built-in blogging features remain robust and easy to use, such as tags, widgets, and categories.
While it’s packed with functionality that makes it easy to write and publish content, it's not the most intuitive platform in terms of designing websites. Its reliance on predetermined customisation tools makes it difficult to build a design from scratch without learning how to code or working with a web developer – leading to a less cohesive and professional-looking website.
Over time, as you install more plugins and themes to customise its appearance and functionality, the WordPress site can become bloated with unnecessary code, slowing it down and making it more difficult to manage.
Webflow is a cloud-based web design and development platform that allows users to build and launch responsive websites visually. It bridges the gap between visual design and coding, empowering users to achieve control over the aesthetic element of their website during the building process. This streamlined process has allowed it to build a reputation for being the go-to solution in the modern market for creating custom-designed websites from scratch with a no-code approach.
Its ability to create complex animations and interactions – such as scroll-based and multi-step – enables users to make websites that are engaging and stand out via a visual interface. This intuitive functionality lets them drag and drop different elements onto a canvas and customise them quickly. Having taken control of HTML5, CSS3, and JavaScript in this completely visual canvas, users can translate their design into clean, semantic code that’s ready to publish online.
Robust design responsiveness also allows users to preview and adjust layouts for a wide range of modern devices – such as tablets and smartphones – by simply clicking on break points to see how the design transitions from the desktop to the device.
To hit the website design and content management sweet spot, WordPress users are increasingly migrating to Webflow amid a realisation that the CMS market has evolved. This proactive step allows them to combine robust content management with aesthetic appeal.
PowerImporter’s WordPress to Webflow connector streamlines the migration process, so you can transfer all your data expeditiously while mitigating the associated risks such as SEO deoptimization.
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